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NewLeaf Brands Appoints Former Manager of Ebbu & Co-founder of Mydecine, Damon Michaels, as COO

VANCOUVER, British Columbia, May 11, 2020 /PRNewswire/ — NewLeaf Brands Inc. (CSE: NLB) (OTC: NLBIF) (FSE:0NF) (“NewLeaf Brands” or the “Company“) is pleased to announce that it has appointed Damon Michaels to the position of Chief Operations Officer (COO). Mr. Michaels previously served on the management team of Ebbu, a leading multi-platform cannabinoid research and technology firm based in Colorado. Prior to Ebbu’s $429MM acquisition by Canopy Growth, Mr. Michaels managed Ebbu’s day-to-day operations, including oversight of production, R&D, HR, compliance, supply chain, marketing and business development. 

Mr. Michaels also provided guidance for strategic business practices and strategy driving forward the company’s mission to develop consistent products that elevate cannabis into the worldwide mainstream market.

After Canopy’s acquisition of Ebbu, Mr. Michaels has focused his attention on the thriving medical mushroom space, co-founding Mydecine Group (“Mydecine”). Mydecine is a vertically integrated company engaged to apply the vast medicinal, health and wellness capabilities of the multitude of compounds found in mycology as a whole. 

“I’ve known and worked with Damon for several years in various capacities in the cannabis industry and always knew how incredibly sharp he is. Whatever Damon steps into, he goes in 110%.  Through this, Damon has seen wild success through his time at EBBU resulting in a acquisition valued at $429MM by Canopy. When I caught wind that Damon was working on something in the Mycology space, I knew I had to be involved. Damons rolodex of incredibly talented and smart people is vastly extensive and has already proven to be invaluable to the company. We are so excited to have Damon join the team and are looking forward to an amazing road ahead,” said Joshua Bartch, CEO, NewLeaf Brands Inc.

“He will transition to overseeing the day to day operations for NewLeaf Brands’ as well as working to position its mycology segment for optimal future growth,” added Bartch.

“I have strong belief and passion that the world of fungi has vast opportunity for not only medicinal psychedelic research and non-psychedelic retail products, but feel we can also gain enormous momentum to tackle the multiple angles of sustainability applications utilizing the amazing effects of mycelium. Mydecine is poised to be a global fungi leader, especially with our amazing team dynamic and the help from collaborative efforts of others who share the same passion.”  – Damon Michael – COO – NewLeaf Brands, Inc.

About NewLeaf Brands

NewLeaf Brands Inc. is the parent company operating innovative product divisions in the Naturally Sourced Therapies (NST) space. While controlling a variety of Psilocybin and hemp-derived CBD brands that design, manufacture and distribute cutting edge products, NewLeaf Brands Inc. further enhances its portfolio with numerous cultivation properties, retail locations, and other land assets.

NewLeaf Brands Inc. is the progressive and innovative Naturally Sourced Therapies (NST) lifestyle group known around the globe. Focusing on the rapidly emerging psilocybin and psychedelic medicines market, the Company’s wholly-owned subsidiary 1220611 B.C. Ltd. (operating as Mydecine Group) (“Mydecine”) is a vertically integrated company engaged to utilize the vast medicinal, health and wellness capabilities of the various compounds found in mycology as a whole. Established to parallel the early emergence of the industry, Mydecine aims to be a pioneer in the cultivation, processing, product development, and research and development of mycology’s exciting compounds through its three divisions, “Mydecine Farms,” “Mydecine Wellness” and “Mydecine Labs.” Furthermore, the Company’s wholly-owned subsidiaries in the hemp-derived CBD space, We are Kured LLC, Drink Fresh Water LLC, Relyfe Brand LLC, Fresh Water CBD LLC and TeaLief Brand LLC have quickly developed into market leaders and maintain extensive retail and cultivation land investments in the United States.

For further information about NewLeaf Brands, please consult the Company’s profile on SEDAR at or visit the Company’s website at For further information about We Are Kured, please visit their website at For further information about Mydecine, please visit:  

The Canadian Securities Exchange has neither approved nor disapproved the contents of this news release and accepts no responsibility for the adequacy or accuracy hereof.

This news release contains forward-looking statements, which relate to future events or future performance and reflect management’s current expectations and assumptions. Such forward-looking statements reflect management’s current beliefs and are based on assumptions made by and information currently available to the Company. Readers are cautioned that these forward looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected including, but not limited to completion of planned improvements at both the Canadian and US sites on schedule and on budget, the availability of financing needed to complete the Company’s planned improvements on commercially reasonable terms, planned occupancy by the tenant-growers, commencement of operations, differences in yield on expected harvests, delays in obtaining statutory approval for marijuana production plans, issues that may arise throughout the grow period, outdoor crops affected by weather, the ability to mitigate the risk of loss through appropriate insurance policies, and the risks presented by federal statutes that may contradict local and state legislation respecting legalized marijuana. These forward-looking statements are made as of the date hereof and the Company does not assume any obligation to update or revise them to reflect new events or circumstances save as required under applicable securities legislation. This news release does not constitute an offer to sell securities and the Company is not soliciting an offer to buy securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such jurisdiction.

This news release does not constitute an offer of securities for sale in the United States. These securities have not and will not be registered under United States Securities Act of 1933, as amended, or any state securities laws and may not be offered or sold in the United States or to a U.S. Person unless so registered, or an exemption from registration is relied upon.

On Behalf of the Board of Directors
Joshua Bartch
Chief Executive Officer  

For Further Information Contact
Corporate Communications  

We Are Kured Contact:
Benjamin Martch
Founder & CEO

SOURCE NewLeaf Brands Inc.